We built a store that presents Korean skincare with open ingredient lists and step-by-step routines.
- Sector
- Korean skincare (e-commerce)
- Year
- 2026
- Services
- E-commerce and Shopify
YUSO brings authentic Korean skincare to Turkey directly in its original formulas. The store carries 7 brands: Hamel, VVbetter, Muldream, Verobene, Farmskin, Ye:pre, and Salsarang. Full ingredient breakdowns are published for all 86 products, supported by an ingredient glossary right in the main menu.
✦ Measurement
The store is live; we will share its speed measurement here soon.
Tools we used Shopify · Liquid
✦ Context
Finding the right product among 7 brands and 86 items is not easy. To guide visitors straight to the right match, we built a 5-step routine finder tailored to skin type.
✦ What we did · 01
Routines by skin type
Visitors select whether their skin is dry, oily, combination, or sensitive. The store immediately serves 5 matching products from cleanser to mask, ready to add to cart in a single click.
✦ What we did · 02
Transparent ingredient details
All 86 products list their full ingredients in order of concentration. For sensitive skin, 23 fragrance-free items are brought together on a dedicated page.
✦ What we did · 03
Targeted sets
Ready-made 3-piece sets addressing specific skin concerns live in a separate section, keeping the buying decision quick and simple.
✦ Screens
Scroll inside to explore ↕
✦ Status and outcome
The store is live. We are compiling sales and conversion benchmarks across the initial months, which we will publish here with clear date ranges.
Looking to build something similar for your business? Get in touch here.