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← All workPreparing for launch

We’re bringing İznik’s early-harvest olive oil online, with gift packs and set building.

Sector
Olive oil (e-commerce)
Year
2026
Queen Elisir site, first screen

We built a new Shopify store for numbered, cold-pressed olive oils sourced from the groves of İznik. Migrating from an older WordPress site, we designed a harvest-focused storefront, a set selector, and a dedicated gifting flow.

✦ Measurement

This project is not live yet; performance benchmarks will be published post-launch.

Tools we used Shopify · Dawn · Liquid · Shopify CLI · Metafield · Fraunces · Jost · DM Mono

✦ Context

Queen Elisir’s edge lies in grove location, harvest timing, and award recognition. Instead of burying these details in the copy, we placed them right at the top of the site and on the product cards.

✦ What we did · 01

Isolated test store

We ran development in a separate staging store with 13 products without touching the live site. Changes were tested there and validated on mobile before going live.

Featured products: four bottles

✦ What we did · 02

Selection by use case

Instead of sorting olive oils merely by bottle size, we grouped them by intended use. Finishing oils, everyday cooking oils, and gift options are displayed on dedicated cards.

Which one for your table: product cards by use

✦ What we did · 03

Legible typography

No text drops below 14 pixels across the store. We paired distinct typefaces for headlines, body copy, and product specs to make technical harvest data effortless to read on mobile.

Harvest journey section

✦ Screens

Scroll inside to explore ↕

Queen Elisir: full desktop page
Queen Elisir: full mobile page

✦ Status and outcome

The store is preparing for launch. Once the Shopify migration is complete, we will share speed benchmarks and early sales figures here.

Looking to build something similar for your business? Get in touch here.