We built our own cushion cover brand’s store so you can browse it by fabric.
- Sector
- Cushion covers (our own brand)
- Year
- 2026
- Services
- E-commerce and Shopify
TPC Artisan Collections is our in-house label, offering velvet, bouclé, corduroy, and embroidered cushion covers. We test and refine new store layouts, product pages, and ad strategies directly on our own catalog.
✦ Measurement
This project is not live yet; performance benchmarks will be published post-launch.
Tools we used Shopify · Fraunces · Figtree
✦ Context
Knowing that shoppers browse by texture first and color second, we structured the main navigation around fabric types.
✦ What we did · 01
Browse by texture
We featured close-up macro shots of all four fabric types in the menu and on the homepage to streamline product selection.
✦ What we did · 02
Curated by living space
Rather than displaying cushion covers in isolation, we styled them on sofas as coordinated sets for the living room, bedroom, and reading nook.
✦ What we did · 03
The embroidery story
Starting with a bird motif, we documented the embroidery process step by step on the homepage, from initial paper sketch to finished textile.
✦ Screens
Scroll inside to explore ↕
✦ Status and outcome
As the store prepares to open, we will share ad performance and organic search data directly here.
Looking to build something similar for your business? Get in touch here.
